Thule joins the Roc d’Azur CIC as a prenium partner, and reafirms its commitment with a 400 m² stand and a wide range of family-friendly and free activities.
Two new disciplines debut in 2025: Canicross and CaniMTB by Thule, organized with world champion Antony Le Moigne and the Antibes Canine Club.
For the first time in France, Thule introduces the “Adventure Life by Thule” concept: a premium rooftop tent camp offering exclusive activities, Thule ambassadors, and a welcoming outdoor spirit.
A STRATEGIC PARTNERSHIP TRUE TO THE WORLD OF CYCLING AND OUTDOOR LIVING
The Roc d’Azur CIC proudly welcomes a new prenium partner: Thule, the premium outdoor lifestyle brand. Known for its high-quality, design-driven products, Thule’s mission, expressed through its tagline #BringYourLife, is to help people carry what matters most, wherever and whenever they go, always with care for nature and the environment. Thule designs products that simplify an active outdoor lifestyle and foster a lasting connection with everyday adventure. An official supplier at past editions, Thule reaffirms its support for the Roc d’Azur CIC by stepping up as a prenium partner. This marks a new milestone in the brand’s strong connection to the worlds of cycling, mountain biking, and outdoor sports. As a prenium partner, Thule will enhance its presence and engagement with the cycling and outdoor sports community. Its 400 m² booth in the heart of the event village will serve as a showcase for the brand’s expertise. Visitors will be able to explore the latest Thule innovations, including bike racks, rooftop boxes and tents, child carriers (strollers, bike trailers, car seats), gear for dogs, and both urban and outdoor luggage. A full lineup of free, family-friendly activities will be offered throughout the event.
NEW IN 2025: CANICROSS AND CANIMTB BY THULE
For the first time, the Roc d’Azur CIC will host two new races, Canicross and CaniMTB,organized in collaboration with Thule ambassador and multi-time world champion Antony Le Moigne, along with the Antibes Canine Club. Both races will take place on Saturday and promise to be a highlight of the weekend. This new event reflects the shared commitment of Thule and the Roc d’Azur CIC to accessible, inclusive outdoor activities for nature lovers and their four-legged companions. Registration opens soon at a price of €15, with tickets available directly through the Antibes Canine Association.
“ADVENTURE LIFE BY THULE” CAMP: A FIRST IN FRANCE
Thule is bringing “Adventure Life by Thule”, a premium, nature-based camp for outdoor enthusiasts equipped with Thule rooftop tents, to France for the very first time. Located just minutes from the event, in Roquebrune-sur-Argens, in a scenic olive grove, the camp will accommodate 50 vehicles from Friday evening to Sunday morning during the event. The all-inclusive Early Bird package (€175) covers a vehicle pitch for 1 to 6 people, exclusive activities hosted by Thule ambassadors (including Kilian Bron, Nicolas Fleury, Camille CMP, Isabeau Courdurier, Antony Richelot and Anthony Le Moigne), and a welcoming atmosphere designed for immersion in nature. Families and dogs are welcome, true to Thule’s spirit of adventure and inclusivity. Reservations can be made via thule.com (under the event section) for those who already own a Thule rooftop tent or trailer hitch, or when registering for the Roc d’Azur CIC. A special bundle including a Thule Foothill rooftop tent and camp access will also be available on the Roc d’Azur CIC website for €1,300, exclusively for race participants.
WRAPPING UP THE 2025 EUROPEAN “ADVENTURE LIFE BY THULE” TOUR
After making stops in Austria, the UK, Germany, and other iconic outdoor destinations, the Roc d’Azur CIC will serve as the final leg of Thule’s 2025 “Adventure Life” European tour. Footage from previous 2025 camps is already available on Thule’s official YouTube channel, offering a sneak peek into the spirit of the experience.
